TRIOL GROUP

TRIOL Group is a multifunctional business, specialized in production and distribution of pet products across Russia & CIS

It was founded in 1993, in the earliest days of pet business development in Russia, and since then demonstrated exceptional quality and unblemished reputation of a strong market-player. The root strength of TRIOL Group is based on efficient international business activity, involving cooperation with TOP American, European and Asian companies, including the following brands:

  • Brit (Czech Republic)
  • SICCE (Italy)
  • IMAC (Italy)
  • Sera (Germany)
  • Juwel (Germany)
  • Zolux (France)
  • DGS (USA)
  • NerfDog (USA)
  • Jebo (China)
  • Repti-Zoo (China)
  • Hagen (Canada)
  • Sanal (Holland)
  • АА (China)

Private label

  • Triol
  • CatStep
  • Gamma
  • Laguna
  • Molina
  • Darsi
TRIOL GROUP

TRIOL GROUP STRUCTURE

TRIOL Group - a great team of professionals, fully dedicated to what it can do best- provide a perfect care and a healthy environment to every pet.

TRIOL Group

ContinentZOO

Exclusive distribution of TOP American & European brands

Private label

Molina - snack for cats & dogs (super premium category)

Darsi - food for cats & dogs (standard+ category)

AMMA

Private label Triol - brand in pet accessories, covering all major pet categories

CatStep - leading brand in cat litter

Laguna – leading brand in aquarium segment

Gamma – leading brand in pet beds and plastic accessories made in Russia

TRIOL GROUP STRUCTURE

BRANCH NETWORK

TRIOL business covers all regions in Russia & CIS countries.

A separate division dealing directly with federal retailers and grocery channel.

In 2017 TRIOL Group launched 9 regional divisions to maximize the efficiency of business processes and excellence in service to local partners.

Office in Minsk covers all Belarus with our brands from ContinentZoo & Amma

BUSINESS WITH TRIOL

We know how to build successful business in Russia & CIS

Distribution across Russia & CIS, covering all sales channels.
Complex development programs and marketing 360° at all stages of the product lifecycle.
Top level warehouse facility with WMS system and logistics.
Financially reliable structure with high safety margin- confident in the context of economic instability.

DYNAMICS OF DEVELOPMENT

The default knocked down the country in 1998: Russian ruble got several times cheaper which caused a lot of market players to cut off or even stop supplies from Europe and Asia.

Тo maintain fnancial stability of the Group, a new development strategy was designed that was totally independent from the currency exchange rate and implied simultaneous work with the East and West, careful stock selection as well as price control and trade credits for the customers, in cases of sudden ruble devaluation. The Group has been keeping to this strategy up to the present and maintains its reliability and fnancial stability.

High economy rates, continuous sales growth and financial stability of TRIOL Group also results from the use of modern technologies and new opportunities.

DYNAMICS OF DEVELOPMENT